Video Content Template

  • Download the Video Content Template

    Download the current version of the Video Content Template.

    Upload Your Video to YouTube

    Here’s how to make sure your video is where Web users expect to find it. 

  • You’ve got a great video and you’ve got the right format. You’re ready to go, right?

    Not so fast. What good is a video if people don’t watch it? And to get viewers, first you’ll have to be found.

    It’s All about the Text

    YouTube search doesn’t really search videos. It searches the text associated with those videos. (This text is often called metadata.)

    Where does that text come from? You. YouTube can’t (yet) really understand what’s being said inside your video. That means that if you want people to find your video, you need to take some time to create useful text to go with your video.

    Before You Write: Choose Your Keywords

    Keywords are the terms people use when they search YouTube or Google. Keywords aren’t the only thing that gets a video found. But if a user searches for elephant, she won’t find your elephant video unless the word elephant appears in the text associated with your video.

    If you choose your keywords before you write, you can make sure those keywords appear throughout your text and increase your chances of getting found.

    What should your keywords be? Fill in the blank:

    “When people search for ______ they should find my video.”

    If you need help choosing keywords, the Google Keyword Research Tool and Google Insights for Search can help you get ideas.

    Fill Out the Video Content Template

    The Video Content Template is an Excel document that collects all the text you need to get your video found. You can download it at the top of this page. It includes advice on what to put for each piece of text. Here’s a bit of additional advice.

    Video Title

    • No more than 10 words
    • The first 27 characters really count, because that is all that’s visible in search results
    • Most be unique for each video
    • Use your keywords
    • For YouTube, the term IUP should always be used in the title, even if just in parentheses at the end.

    Video Summary (Description)

    • Minimum: about 25–50 words
    • You can go up to 1,000 words (longer summaries may help your video get found)
    • Only the first line will be visible unless someone clicks on the description, so make it count
    • Use all your keywords, but don’t overuse them. (In other words, “elephant elephant elephant elephant” will not make your video any easier to find. But using the word elephant naturally—maybe once in the title, three or four times in the description, and once in the tags—will help a lot.)
    • The description must be unique for each video


    • Include as many as you want
    • When the Digital Team uploads the video, YouTube may suggest more tags. We’ll add those, too, if they fit the video.
    • One tag must be IUP

    Some ideas for tags:

    • IUP
    • Topic(s) of the video
    • Names of people in the video
    • Name of the department, program, and college
    • Places mentioned in the video

    Do not put in tags that don’t apply to your video in hopes that they will make your video more popular. That is, don’t use tiger moms as a tag unless your video is actually about tiger moms. (Using misleading tags and terms is known as keyword spamming.)


    Provide an address to associate with your video. This could be:

    • The location of the filming (if off campus)
    • The location of your department office (if on campus)

    Location-based searches of videos is already happening via services like Google Earth, and providing this information will help your videos get found in the future.


    Use the production date. In other words, if the video was produced in 2016, give us that date.


    List any pages we should link to. We’ll add this link to the bottom of your description.

    About Transcripts

    If available, a transcript can really help your video get found. The Digital Team can provide it to Google for use as captions, which not only helps the hearing impaired—it also makes every word of your video available for searching.

    For a transcript, provide us the words said in the video, without dialogue tags:

    Wrong Right
    What, wilt thou flout me thus unto my face,
    Being forbid? There, take you that, sir knave.

    What mean you, sir? for God's sake, hold your hands!
    Nay, and you will not, sir, I'll take my heels.
    What, wilt thou flout me thus unto my face,
    Being forbid? There, take you that, sir knave.

    What mean you, sir? for God's sake, hold your hands!
    Nay, and you will not, sir, I'll take my heels.

    About Video Series (Playlists)

    A group of related videos can be grouped into a playlist. For instance, here’s a playlist of speeches from the May 2018 Commencement.

    If you’ve got a series of videos you’d like to have appear as a playlist, you’ll need to provide with some information on the whole series:

    • Episode Number: Provide for each video. We will arrange them in the order you specify.
    • Series Title: Same guidelines as the video title
    • Series Description: Same guidelines as the video description
    • Series Tags: Same guidelines as the video tags. (You might collect all the tags from all your videos together.)
    • Season Number: If it is a standalone playlist, you can omit this. But if it’s one playlist in a series, let us know what order the playlist should go in.