Level: Undergraduate/Graduate, Business Writing Credential Series
A workshop based on the book Words that Work: It’s Not What You Say, It’s What People Hear by Frank Luntz. This workshop explores the principles of Words that Work including simplicity, brevity, credibility, novelty, and speaking in an aspirational tone and gives students a chance to practice each of the principles. The workshop concludes by exploring how the strategic choice of words can be an asset in professional communication.
Details
Area
Writing Center
Topic
Academic
Academic Calendar
Spring 2022
Type
Presentation
Workshop
Audience
Current Students
Undergraduate Students
Graduate Students