Let’s get right to it. Being direct. Showing empathy. Sounding real. Demonstrating encouragement. Doing it with a sense of liveliness and fun. All of those are traits we know resonate with our audiences. Here are some comparisons.
Every office and department on campus rightly has a mission and vision. If you want to share it, do so, but make sure you do it in a way that is appropriate for the audience and not just your accrediting agency.