Dr. Parimal Bhagat

  • Parimal Bhagat


    Eberly, 402A

    Indiana University of Pennsylvania


    Spring 2021 Office Hours

    Email bhagat@iup.edu for an appointment.

    • Mondays and Wednesdays: 10:00 a.m.–Noon 
    • Tuesdays: 9:30–10:30 a.m.
    Spring 2021 Class Schedule
    MKTG 448 B01/NB1
    11:00 a.m.–12:15 p.m.
    MKTG 448 B02/NB2 TR  12:30-1:45 p.m.  RI 

    Academic Background

    PhD, Pennsylvania State University, Marketing - Statistics Minor, 1995

    MBA, University of Delhi, Marketing, 1986

    BEngr, National Institute of Technology (India), Electrical Engineering, 1983


    Parimal Bhagat is a professor in the Marketing Department at Indiana University of Pennsylvania, Eberly College of Business and Information Technology. He teaches undergraduate and graduate courses, including Marketing Strategy, New Product Design, and Social Media Marketing. Bhagat’s research interests include relationship marketing, innovation and product design, and sustainability. He has published in a range of marketing and social science journals, including Journal of Relationship Marketing, Psychology & Marketing, and International Journal of Business Strategy. Bhagat has several years of executive-level business experience in brand management and professional sales at international firms.

    Eberly Featured Article

    With an academic career that began in India in 1983, the Marketing Department chair has taught at three other institutions prior to coming to IUP in 2006. (...Read More)