Marketing Minor

  • Many Majors Benefit from a Minor in Marketing

    Designed for business students (non-marketing majors) and non-business students (majoring in allied fields such as fashion merchandising, sports administration, art, journalism, and hospitality management) who wish to proliferate their portfolio by taking selected/suited marketing coursework to gain some exposure in this field.

    Minor: Marketing (18cr)

    For business majors, and students majoring in: fashion merchandising, sports administration, art, journalism, or hospitality management.

    Required Courses

    • MKTG 320 Principles of Marketing (3cr)

    • MKTG 321 Consumer Behavior (3cr)

    • Four additional MKTG courses (12cr)

    Minor course requirements must be completed with a minimum cumulative GPA of 2.0.

    Nicole Miller

    IUP Gave Her Skills and Opportunities

    “IUP really gave me the tools and opportunities for my career choices.”

    Nicole Miller, BS in Accounting, minors in Marketing and Economics, received a job offer from Ernst & Young before graduation