What You Can Do with Your Marketing Degree

  • Marketing alumna Catelin Shontz

    INTERNET MARKETING SPECIALIST:   Catelin Shontz, BS in Marketing with minors in French and statistics, is an Internet marketing specialist for WebpageFX in Harrisburg, Pennsylvania. “My education was great, and I know that I wouldn't be where I am without it,” she said.

    Aaron Ulish

    Perfect Mix of Theory and Real-World Applications

    “I couldn't be more thankful for how IUP prepared me for life after graduation. The professors have the perfect mix of teaching both theory and real-life applications that's needed to prepare students for both getting their careers started and advancing rapidly in the middle of a crowded field.”

    Aaron Ulish, BS in Marketing, Outside Sales Consultant for UniFirst Corp. in Ebensburg, PA

    Market yourself with confidence

    Jobs and placement prospects in Marketing encompass several fields like advertising, promotions, public relations, professional selling and sales, distribution and logistics, retailing, branding, product design and development, services marketing, event marketing, social media, hospitality management, marketing research and data analysis. When you complete your marketing degree you will know how to differentiate yourself, how to present your case for suitable fit within a certain sector, and make a compelling argument why you are the person for the job. Exposure to and hands-on involvement in the highly real-world oriented and practically applicable marketing coursework will inculcate in you a strong understanding of how to approach marketing challenges and analyze tactics/strategies to resolve them. You will be backed by a degree from a respected, accredited program and have gained real experience from your internship.  

    Careers

    With a BS in Business Marketing you can pursue Marketing careers in a wide range of industries and economic sectors. The areas that are most common are:

    • Sales Management
    • Professional Selling
    • Retailing
    • Brand Management
    • Advertising
    • Promotions
    • Distribution and Logistics
    • Customer Relationship Management
    • Marketing Research
    • Public Relations
    • E-commerce
    • Social Media Marketing
    • Product Design and Development
    • Services Marketing
    • Events Marketing
    • Hospitality Management
    • Industrial Marketing Operations
    • Sports Marketing
    • Non-Profits' Marketing  

    Path to Higher Degrees

    Expand your job choices and increase salary potential by completing graduate studies.

  • Marketing Department
  • Eberly College of Business and Information Technology, Room 402
    664 Pratt Drive
    Indiana, PA 15705
  • Phone: 724-357-3170
  • Fax: 724-357-1379
  • Office Hours
  • Monday through Friday
  • 8:00 a.m. – 12:00 p.m.
  • 1:00 p.m. – 4:30 p.m.