Web Summit Wrapup: Focus on Analytics

Posted on 10/22/2010 4:13:17 PM

Did you miss the October 2010 Web Maintainers’ Summit?

Here's a quick round up of what was presented. The next summit takes place on November 17. The topic will be social media.

CMS Tip: Don’t Reuse Old News Posts

Bruce Dries discussed the importance of creating new news posts rather than updating old ones for new events. Ektron only looks at the posts’ original date of creation, not the date of any revisions or republishings. Note that the ALS Information Night news post promoted the October 13 event; however, the post was originally created on May 11 for the Spring event. Because the old post was updated instead of creating a new post, the news was not picked up for IUP Daily nor any of the news feeds.

Sticky News was also covered: a way to display news from another department or office’s feed without having to create a duplicate news post. 

Editorial Calendar

Elaine Smith presented the events and activities on the Web Team’s radar for October and November. If you have an event that needs promoting, please contact the Digital Team at web-team@iup.edu, so that we can help you to plan and coordinate that publicity.

Web Analytics Presentation

Mike Powers, Director of Web Services, presented “Web Analytics Basics,” a guide to understanding the various measures that appear in the monthly analytics reports now available to web maintainers.

Web Analytics Basics

The slides from the presentation (PDF, 11.3 MB) are available for download.

If you don’t currently receive analytics for your site but would like to, just contact the Digital Team.

For ways to fix problems you find via analytics, consult our Best Practices for Department Websites.

Golden Mouse Award Winner: Hank Knerr

Hank Knerr of the College of Fine Arts was the recipient of the Golden Mouse Award as Web Maintainer of the Month for October 2010.

Knerr received the award based on his use of the College of Fine Arts’ news feed and events calendar to promote events of the college.

The Web Team recognized Knerr not only for posting news and events several times each week, but also for the great detail, use of photos, and strong writing in those posts.