Capitalizing upon the value of peer-to-peer interaction, the Eberly Student Ambassadors for Recruitment and Retention are front and center for each of the Experience IUP visits of prospective business students. STARRs are responsible for facilitating
year-round recruitment and retention through one-on-one relationship building at each stage of the recruitment funnel and continuing into undergraduate study.
From arrival to departure during the 75-minute Experience IUP visit to Eberly, STARRs actively engage prospective students in small group and individual interactions. The prospective student visit includes a brief overview of Eberly College, an ice-breaking
session, and a student-only Q&A opportunity.
Prospective students then are divided by department interest, provided a building tour, and introduced to their department chairperson. The chairperson provides an overview of programs of study and curriculum before STARRs answer any final questions and
escort students from Eberly.
“The STARRs’ efforts have had a measurable impact on new student recruitment since introduced two years ago,” states Assistant Dean Terry Appolonia. “The value of peer-to-peer engagement during the new student recruitment process and the resulting relationship
building cannot be overstated.”
STARRs continue their contact with prospective students through spring emails, during summer new student registration, and at Welcome Weekend.
Eberly College of Business and Information Technology