Webinar: “Writing Right for the Web”

Posted on 4/29/2009 3:22:23 PM

The Web Team invites all web maintainers to join us for a two-webinar series on “Writing Right for the Web: How to Get Better at Web Writing.”

We will participate in the webinar in Stabley Library, Rm. 101 on May 5 and 6, 2009 at 1 p.m. If you wish to attend, please e-mail the Web Team at web-team@iup.edu; if interest is strong enough, we will move the webinar to a bigger facility.

About the Webinar

Higher Ed Experts, the company holding the webinar, describes it as:

…a two-webinar series that will help you get better at the art of writing right for the Web and teach you how to turn any campus web contributor into a good web writer. Despite the success of online videos and the ubiquity of photos on the Web, proper web writing is (or should be) central to any good web content. Whether they search the Web for information about your institution, look for something specific on your website, or casually browse their news feed on social networking websites, good web copy will always give you a real advantage.

We think this will be of anyone interested in writing better for the website. If you’re planning on updating your website this summer, this webinar is for you!

The Sessions

The webinar will be held over two days. Attend either or both, depending on your interests.

Web Writing 360: How to Write Right for All the Online Media

May 5, 2009, 1:00 p.m.–2:00 p.m.
Tim Nekritz, Associate Director of Public Affairs at SUNY Oswego and Chief Content Editor of Oswego.edu, will explain why good web copy still matters in this age of YouTube, Flickr, and Twitter. He will also share best practices in authoring great copy for websites, blogs, Facebook, and Twitter to make sure your messages reach your targeted audiences.

Web Writer Coaching 101: How to Find, Train, and Nurture Web Contributors on Campus

May 6, 2009, 1:00 p.m.–2:00 p.m.
Mary Beth Kurilko, former Director of Web Communications at Temple University, will show you how distributive web content authorship can be the solution to all your institution’s web content issues. She will also share her ten-step plan to enroll, train, and turn into great web contributors any of your campus administrative or academic writers.

More information about the webinar is available at the Higher Ed Experts website.