Showing of “Angels in the Dust” Documentary Part of Student Marketing Campaign

Posted on 4/21/2010 2:30:17 PM

A social cause marketing class will present a documentary to benefit the African Orphan Bracelet Campaign.

Angels in the Dust, directed by Academy Award-winning director Louise Hogarth, will be screened April 28, 2010, at 6:00 p.m. in the Eberly College of Business and Information Technology auditorium.

The film is the story of a family that walked away from a privileged life in a wealthy Johannesburg suburb to build Botshabelo, a village and school that provides shelter, food, and education to more than 550 South African children.

Students in the class, taught by Dr. Charlene Bebko, professor of Marketing, will ask for a $1 donation for admission to the screening for the Orphan Bracelet Campaign. This nonprofit organization benefits Botshabelo.

Those attending will also have a chance to win six bracelets handcrafted by the African mothers who are supporting groups of orphans.

The social cause marketing students have worked during the Spring semester to develop a strategic marketing plan for the Orphan Bracelet Campaign at the request of Hogarth. The film screening is part of that plan.

For more information, visit the Angels in the Dust website or the African Orphan Bracelet Campaign website.