MARKETING GUIDANCE: "I could not have been happier with my experience at Eberly. The business college was like a close-knit family—the Marketing professors never shied away from providing me with the most knowledgeable answers to all my questions. I was extremely pleased with all the professional development opportunities Eberly provided for their students. It allowed me to grow into a young professional and develop useful skills for my future."Ashley Reynolds
Built a Solid Foundation
"My time in the Marketing Department at IUP helped me build a foundation of skills and knowledge that have had lasting effects on my life. I was able to utilize my depth of knowledge in not only the field of marketing, but also accounting, finance, and management techniques to fully engage with the subject matter while earning a master's degree in data analytics. I look back at my time at IUP with nothing but fondness and believe my future career prospects are considerably brighter due in large part to my experiences there."
Michael Marchione '19, BS in Marketing
Market yourself with confidence
Jobs and placement prospects in Marketing encompass several fields like advertising, promotions, public relations, professional selling and sales, distribution and logistics, retailing, branding, product design and development, services marketing, event marketing, social media, hospitality management, marketing research and data analysis. When you complete your marketing degree you will know how to differentiate yourself, how to present your case for suitable fit within a certain sector, and make a compelling argument why you are the person for the job. Exposure to and hands-on involvement in the highly real-world oriented and practically applicable marketing coursework will inculcate in you a strong understanding of how to approach marketing challenges and analyze tactics/strategies to resolve them. You will be backed by a degree from a respected, accredited program and have gained real experience from your internship.
Careers
With a BS in Business Marketing you can pursue Marketing careers in a wide range of industries and economic sectors. The areas that are most common are:
- Sales Management
- Professional Selling
- Retailing
- Brand Management
- Advertising
- Promotions
- Distribution and Logistics
- Customer Relationship Management
- Marketing Research
- Public Relations
- E-commerce
- Social Media Marketing
- Product Design and Development
- Services Marketing
- Events Marketing
- Hospitality Management
- Industrial Marketing Operations
- Sports Marketing
- Non-Profits' Marketing
Path to Higher Degrees
Expand your job choices and increase salary potential by completing graduate studies.
- MBA
- MS in Marketing
- PhD in Marketing