Brent Lucia (Composition and Applied Linguistics PhD alumnus and faculty member at the University of Connecticut), Matthew Vetter (faculty, Composition and Applied Linguistics), and Oksana Moroz (Phd candidate, Composition and Applied Linguistics) recently published an article in the journal Rhetoric Review.
"The Rhetoric of Google Lens: A Postsymbolic Look at Locative Media" rhetorically analyzes textual artifacts surrounding Google Lens, an image recognition application, to reveal how it forwards reductive representations of the complex sets of relations constituted through locative media and augmented reality.
Working across textual and posthumanist traditions, this article introduces a theoretical approach for investigating the rhetoric of technology, what the authors term the postsymbolic.In acknowledging the formative and ontological role discursive rhetoric plays in the spatial operations and user experiences of and through locative media, the postsymbolic asserts the need for an integrated approach in which symbolic artifacts might be examined through the lens of both discursive rhetorical theory and posthumanism.