Content is where the IUP brand really lives: the stories we tell, the support we provide, and the words we use to do those things. This section details how you can create content that lives up to the IUP brand.
The IUP Approach to Content: Basic principles for creating content that embodies our brand values.
Voice and Tone: how we say it is as important as what we say. See examples of the IUP voice in action.
Style Guide: And A to Z index of common style issues.