Marketing Minor

Many Majors Benefit from a Minor in Marketing

Designed for all majors including business and non-business majors who wish to expand their employment opportunities by taking selected/suited marketing coursework to gain some exposure in this field.

Minor: Marketing (18 credits)

For all majors including allied fields such as fashion, sports administration, art, journalism, psychology, hospitality management and many others.

Required Courses

• One of the following:

  • ECON 101 Basic Economics
  • ECON 121 Principles of Macroeconomics
  • ECON 122 Principles of Microeconomics (3 cr)

• MKTG 320 Principles of Marketing (3 cr)

• Four additional MKTG courses (12 cr)

Minor course requirements must be completed with a minimum cumulative GPA of 2.0.

Become a marketing minor by completing with the Word or PDF application and sending it to the department secretary listed in our faculty and staff directory.

Digital Marketing Certificate

• Provides students with knowledge and skills necessary to perform as a marketing professional with duties in digital aspects of business and marketing.
• Students will learn about digital marketing, communications, social media campaign planning, content marketing, etc.
• Students will gain exposure to using tools offered by Google, Facebook, Adobe and other digital learning platforms.

Course Requirements:

• MKTG 320 (or equivalent) Principles of Marketing
• MKTG 433 Advertising
• MKTG 439 Internet Marketing
• MKTG 445 Social Media Marketing
• Plus MKTG 440 OR MKTG 448 OR by approval of Chair (3 credits).
• Total Credits: 15

Note: PASSHE curriculum notification currently in progress