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Facebook is a great way to reach current and prospective students and alumni.

If you have decided that Facebook is the right network for your goals, be sure to review this section to learn more about pages and profiles and which to use (pages), the tools available and the benefits of each, and how to write for Facebook.

Once you are educated about Facebook and what it has to offer, you will be able use this network more effectively to achieve the goals you set for your social media efforts.

Writing for Facebook
Once you understand how to set up your page and what tools are available, you should consider how to write for your Facebook Page.
Tools and Their Benefits
Each tool in Facebook can be utilized for different things. You should have a good understanding of what each tool is before getting into what they can do.
Page Versus Profile
If you are planning on entering Facebook, then you need to do it using a Page. Pages offer many things that Profiles do not and are the correct way to go if you want to represent your department or organization effectively.